![]() You can launch A/B testing on the Messaggio platform: prepare two identical message templates, and specify different times for sending. Find out which cluster has a higher Open rate and more clicks on the link in the message: the time selected for sending messages to this cluster will be optimal for future dispatches to your database. Analyze the messaging performance metrics - Open rate (if possible) and Click rate.For each cluster, select a messaging time: for example, send a message to one in the morning, and the other in the evening. To send the same message to each audience cluster, use cascading messaging so that the SMS reaches the customer exactly.You can find out if your audience is enough for A/B testing using special calculators. The audience size must be statistically significant. Divide the audience into two equal parts.To inspect the habits and behavior of your customers to find the right time for messaging, use the A/B testing method. How to find the best messaging time for your customer base To perform an A/B test ![]() Schedule your dispatch to be sent a few days before the event to sell the latest tickets.
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